About Us
The Journey Behind PlumBudget
PlumBudget New Year was born from a simple observation: finding meaningful, affordable New Year gifts in Japan shouldn't be overwhelming. We started as a passion project to help people discover the perfect present without breaking the bank or spending hours comparing prices across different stores.
What began as a small curated list shared among friends has grown into a comprehensive platform that connects gift-givers with Japan's hidden retail gems, from bustling 100 yen shops to quiet neighborhood stores with unique treasures.
Thoughtful Gifting for Everyone
We believe that thoughtful gift-giving shouldn't depend on budget size. Our mission is to democratize access to meaningful presents by curating the best items under ¥3,000, providing real-time price comparisons, and sharing creative DIY enhancement ideas that transform simple purchases into personalized experiences.
Every product we feature is carefully selected based on quality, cultural significance, and gift-giving potential. We work directly with local shop owners and major retailers to ensure our community gets the best deals and discovers items they might never find on their own.
What Makes Us Special
Unlike general e-commerce platforms, we focus exclusively on the art of affordable gift-giving. Our team combines local market expertise with smart technology to track prices, identify trends, and surface hidden gems that make perfect presents. We don't just sell products – we provide a complete gifting experience with wrapping tips, personalization ideas, and cultural context.
Our approach celebrates both traditional Japanese gift-giving customs and modern practical needs, ensuring every recommendation feels both authentic and relevant to today's lifestyles.
Our Core Values
Quality Curation
Every item is hand-selected for its quality, cultural significance, and gift-giving potential.
Local Expertise
Deep knowledge of Japanese retail landscape and cultural gift-giving traditions.
Affordability Focus
Committed to making thoughtful gift-giving accessible to everyone, regardless of budget.